Sunday, March 27, 2011

Cash is Bad! - Post 030

Cash is bad ... for using as a premium or incentive.

If you give a cash bonus, a cash prize or a cash incentive, here is what happens:

The recipient spends it!

The recipient will spend the cash on groceries, a VISA bill, or to help pay this month's mortgage - and your cash is quickly forgotten.

Instead of offering cash, offer something with long-term memory value.

For example, give a trip. The memories of a trip will last a lifetime - and the memories are always associated with you.

Give a Harry Potter book. Every time the child reads the book, they think of you.

Give a memorable evening out complete with a limo, a nice restaurant meal, and a show.

Give a banquet in their honor.

Give a watch, a special pendant, clothing, a plaque or anything that has a longer memory power than cash.

You'll want the maximum leverage from your premium or incentive.  Tom "Big Al" Schreiter


Sent from my iPhone 
Keith Abell, RPh MI
Pharmacist - Executive Recruiter
If I can help you eliminate your two largest monthly expenses would it be worth 45 minutes of your time? 

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Keith Abell
AIMHighForSuccess.com