Youngevity Essential Life Sciences (JCOF) Appoints Denver Nuggets Assistant Coach Steve Hess to Its

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Youngevity Essential Life Sciences (JCOF) Appoints Denver Nuggets Assistant Coach Steve Hess to Its Athletic Advisory Board

Hess Oversees Nuggets' Training, Conditioning and Nutritional Programs

SAN DIEGO--(BUSINESS WIRE)--Growing direct-selling conglomerate Youngevity^® Essential Life Sciences (www.Youngevity.com) announces the appointment of Steve Hess, renowned expert in elite human performance training, to its Athletic Advisory Board. Youngevity is a wholly-owned subsidiary of AL International (PINKSHEETS: JCOF) (www.alintjcof.com), a global marketer of lifestyle and nutritional products and services and gourmet coffee.

Steve Hess is in his 12th season as the assistant coach/strength and conditioning for the NBA's Denver Nuggets basketball team. He oversees all aspects of training, conditioning, nutrition, and performance for the Nuggets players and is a sought-after trainer and consultant for a variety of Olympic and professional athletes.

Hess becomes the tenth member of Youngevity's Athletic Advisory Board, which comprises some of the most respected names in athletics and nutrition. Working together with the Company's founder, Dr. Joel Wallach, DVM, ND, the Board's responsibility is to keep the Youngevity products on the cutting edge of performance science and continue its relevancy in highly stressful conditions such as professional sports.

"I'm excited to be part of the Youngevity team, the standards they have set for their company, research, and relationships are some of the best I've ever seen. Their Healthy LifeStyles program, which promotes healthy weight loss, management, and performance nutrition, is based on philosophies that I and other elite performance coaches can believe in," said Hess.

Hess is part owner of FORZA, a fitness and performance center, and is one of ten trainers worldwide who sits on the Under Armour training council. In addition, Hess has had much television experience and has been featured on NBA Inside Stuff and on The Eating Network. He also has his own workout segment on the Altitude Sports and Entertainment Network.

"Steve's work with the Nuggets and others has proven his talent and ability as a first-rate health and fitness coach," said Steve Wallach, CEO of AL International. "We're privileged to have his guidance and support as we seek to expand the reach of the Youngevity community."